CLICK HERE TO GO DIRECTLY TO THE CALENDAR

Instructions on how to add an entry are below

In June 2009, Carol Nadell of Selective Casting contacted URTA about a problem frustrating her and other casting directors and agent colleagues. Each spring, scores of theatre programs produce showcases in New York City in which to present their recent graduates. This annual showcase season is a respected part of the effort by professional training programs to assist their graduates in transitioning into careers in the performing arts.

The problem is in the quantity of showcases presented and the difficulty in keeping track of all the schedules. Some schools band together to present their graduates in joint presentations. Other schools produce individual showcases. Some schools produce a showcase for their BFA actors, and a different showcase at a different time for their MFA actors. It is a challenge to avoid conflicting showcase dates and performance times. In past seasons there were days when four or more showcases were being presented! Agencies and casting offices find it difficult, despite the flood of invitations and reminders, to coordinate attendance at these productions and serious frustration ensues for everyone involved.

In response to this problem URTA has established the NATIONAL SHOWCASE CALENDAR as a place for free postings of schools’ showcase dates. Schools can examine the calendar before setting their own dates and try to avoid conflicts. The calendar is a central location where schedule changes are noted and where clients (agents, casting directors, etc.) visit to organize their own schedules. The calendar currently covers the New York City season and will expand services to Chicago and Los Angeles showcases next year.

Please read the following Instructions before you add an event to the calendar:

• To get to the calendar, simply click the link at the bottom of THIS page.
• In order to ADD or EDIT an event to the calendar, you will be asked for a password, which has been emailed to potential users. If you need a reminder, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call (212) 221-1130.
• Keep the Title of Event as short as possible and do not use ALL CAPS.
• Use the "Text Box" to fully describe your event - phone numbers, street address for your showcase location, an URL to a separate page on your own web site, a short paragraph about your program or your students, etc. When someone clicks on your Event, a pop up box will open with all of YOUR information. If you know HTML, you can use it here.
• If you put only a URL in the TEXT box, clicking your event on the calendar will take the viewer out of the Showcase calendar and directly to your web page.
• If you are doing several Showcases over the period of a couple of days, you can either enter them individually, OR you can enter it once, put in a start date/time and an end date/time and your event will show up as a banner over the days included. Be sure to use the text box to clarify when your exact performance times are.
• If you have a database of clients, alumni, etc. that you want the lisiting to be sent to, please enter the email addresses, separated by a comma. If you use the TO or CC line, the email addresses will be visible to everyone you send it to. If you use the BCC line, they will be hidden. Please be sure to include This e-mail address is being protected from spambots. You need JavaScript enabled to view it .  This way we will know your event has posted. You have the option to include more information in the text of the Email - the link to the calendar will be automatically added by the program.
• If 2 or more schools are doing a Joint Showcase, please only use ONE calendar listing to avoid duplication and confusion.  You may use the Text Box to put in all of the specific information about each program.
• If you need to EDIT your event after you create it, click the ADD/EDIT Event link, then on the horizontal calendar at the very top of the page, click on the DATE on your event, and then you will be able to select it and edit it. When you are done, click REPLACE EVENT so there are not 2 listings.
• To see an example of a calendar Entry, click here.  The sample entry is the March 9th "URTA University MFA showcase."
• Be sure to include a link to the calendar on your own web site!

Editing Policy: Each calendar entry must contain specific, limited information. In order to accommodate multiple events on the same day, to maintain continuity, and insure proper content, URTA reserves the right to edit Events added to the National Showcase Calendar.

URTA hopes you find this service helpful.  Should you have any questions, please feel free to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or call (212) 221-1130.

To see the National Showcase Calendar CLICK HERE